About Wand

Software is easier to trust when you know who is behind it.

Wand Referrals is an independently operated, founder led product for Shopify merchants who want affiliate operations to feel clear, accountable, and human.

Meet the founder

Hi, I’m Gilad.

I’m a product builder in Atlanta who enjoys turning complicated workflows into tools that feel calm and understandable. I started Wand because affiliate programs should not require a maze of spreadsheets or leave people guessing about credit and commissions.

Over the years, I have worked on products across payments, healthcare, insurance, analytics, retail, startups, and practical AI. That range taught me that the best software makes important decisions easier to understand. I bring that same care to attribution, refund handling, and the records merchants and affiliates rely on together.

Wand is founder led, so feedback reaches me directly. I am always happy to learn how a program works today, where it feels frustrating, and what would make it easier to run with confidence.

Atlanta, Georgia

Wand Referrals · 4880 Lower Roswell Rd Ste 165-202, Marietta, GA 30068 USA

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Why Wand exists

Clear decisions, reviewable records, fewer surprises.

Referral programs become difficult to operate when attribution is a black box, commission changes are hard to trace, or platform fees grow with every successful sale.

Wand is being built around explainable attribution, deliberate money controls, and predictable pricing. Released work stays separate from what is still being built or validated.

Explore why Wand is different

Direct accountability

A clear route to the person responsible for the product, with honest support expectations.

Trust is a product constraint

Collect less, protect sensitive data, and explain money decisions instead of hiding them.

Built with care

Merchant, affiliate, and operations workflows are designed as one connected experience.

Have a question or an idea?

Tell Gilad what you are building and where your affiliate workflow feels harder than it should.

Start a conversation