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Merchants turning customer advocacy into a governed program

Customer referrals

Customer referral programs need clear attribution, eligibility, and reversal behavior—not only a coupon generator.

A governed operating workflow.

  1. Define the eligible customer action
  2. Issue the supported referral path
  3. Apply deterministic attribution
  4. Review commission eligibility
  5. Reconcile refunds
Illustrative synthetic data

Customer referrals workspace

01Define the eligible customer actionReady02Issue the supported referral pathReady03Apply deterministic attributionReview

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